Press Releases
Monday, August 03, 2009
A conversation with my sister last night about how to send out press releases made me release that it is really important and perhaps not widely known how to go about it.
So the main thing is not to spam editors or bloggers. They receive a hell of a lot of emails and your correspondence will not take priority if you don’t know them personally. In the world of infinite communication its still about who you know.
So you can use channels of communication that are already open to you eg your blog, twitter, linked in etc.
And then you can use specific press release web sites that will be read by those who are interested in your niche. Here is a selection of Free and Paid for Press Release web sites that will help you get your message out there.
www.pr.com
www.prlog.org
www.prweb.com
www.ereleases.com
www.marketwire.com
www.businesswire.com