The Coolbox

Press Releases

Monday, August 03, 2009

A conversation with my sister last night about how to send out press releases made me release that it is really important and perhaps not widely known how to go about it.

So the main thing is not to spam editors or bloggers. They receive a hell of a lot of emails and your correspondence will not take priority if you don’t know them personally. In the world of infinite communication its still about who you know.

So you can use channels of communication that are already open to you eg your blog, twitter, linked in etc.

And then you can use specific press release web sites that will be read by those who are interested in your niche. Here is a selection of Free and Paid for Press Release web sites that will help you get your message out there.
www.pr.com
www.prlog.org
www.prweb.com
www.ereleases.com
www.marketwire.com
www.businesswire.com

Posted by deFreeze on 08/03 at 08:24 PM
Marketing • (0) Comments • Permalink
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Afghani presidential candidate Dr Ashraf Ghani launches social media offensive

Thursday, July 09, 2009

It seems everyone is embracing social media marketing!
Social Media in Afghanistan - check out this article on prweek.com

Posted by deFreeze on 07/09 at 01:44 PM
Marketing • (0) Comments • Permalink
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Twitter or not to Tweet

Friday, June 19, 2009

I have lost count of the amount of times I have been asked this week if their company should be twittering/tweeting. It seems the situation in Iran brought home the power of Twitter for many people this week.

My answered varied depending on who I was speaking to, if you want to develop a community awareness of your business, if you wish to be communicating more directly with your customers, if you will tweet on a regular basis then, yes, a great idea.

Doing it because everyone else is, is perhaps not the best reason. But by all means get involved and get your toes in the water. You may find you really enjoy it!

www.twitter.com

Posted by deFreeze on 06/19 at 06:45 PM
Marketing • Technology • (0) Comments • Permalink
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HTML emails - the dos and don’ts

Thursday, May 07, 2009

I just received yet another really badly formatted HTML email. PLEASE let us professionals do these things for you!!! This one actually said “place logo here” under the logo the person had evidently placed. They had sent this to over 200 recepients this email using the CC field. Meaning everyone can view their customer list. Not a good idea.

There are rules about sending out bulk emails to your contacts here are some of them.
DON’T bulk send from outlook, mail, entourage
DON’T use the CC carbon copy field
DON’T use multiple punctuation eg !!!!!!!!!!!!! or ?????????
DON’T have too many graphics

DO use an online HTML email sending provider. This will also give you great statistics on who has opened it.
DO have an unsubscribe link
DO provide a link for an online version for example “If this email doesn’t display correctly, click here”
DO have a relevant subject
DO make sure the email looks good
DO get to the point immediately
DO write the HTML in table format with in-line CSS

This is not an exhaustive list. Just some pointers if you want to get going and do this on your own. Of course you can save yourself the hassle and give us a call and we’ll do all the nitty gritty stuff for you!

Posted by deFreeze on 05/07 at 09:26 AM
Marketing • Technology • (0) Comments • Permalink
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