HTML emails - the dos and don’ts
Thursday, May 07, 2009
I just received yet another really badly formatted HTML email. PLEASE let us professionals do these things for you!!! This one actually said “place logo here” under the logo the person had evidently placed. They had sent this to over 200 recepients this email using the CC field. Meaning everyone can view their customer list. Not a good idea.
There are rules about sending out bulk emails to your contacts here are some of them.
DON’T bulk send from outlook, mail, entourage
DON’T use the CC carbon copy field
DON’T use multiple punctuation eg !!!!!!!!!!!!! or ?????????
DON’T have too many graphics
DO use an online HTML email sending provider. This will also give you great statistics on who has opened it.
DO have an unsubscribe link
DO provide a link for an online version for example “If this email doesn’t display correctly, click here”
DO have a relevant subject
DO make sure the email looks good
DO get to the point immediately
DO write the HTML in table format with in-line CSS
This is not an exhaustive list. Just some pointers if you want to get going and do this on your own. Of course you can save yourself the hassle and give us a call and we’ll do all the nitty gritty stuff for you!
Posted by deFreeze on 05/07 at 09:26 AM
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User Fly
Wednesday, May 06, 2009
I Have just been directed to a fantastic new toy!! And I can’t wait to share it with you. User Fly. I nifty piece of Javascript that lets us track how people use a website. We could always analyse how people used sites by which links they clicked on but now we can see how much time they spend on a page. What they do with their cursor and basically watch them looking and reading through a web site! Pretty neat!!
www.userfly.com
Posted by deFreeze on 05/06 at 05:22 PM
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Cool Iris
Monday, May 04, 2009
I’ve been using Firefox for ages now and pretty much have every add on you can find space for! However the other day I was introduced to Cool Iris - oh my goodness! It totally blew me away.
Makes hunting for images so much more fun!
www.cooliris.com
Posted by deFreeze on 05/04 at 05:52 PM
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Firefox
Saturday, May 02, 2009
If you haven’t come across it yet (I don’t know where you’ve been hiding!) Please download and use Firefox! Its brilliant! Has loads of great features, is generally a pleasure to work with, in and on.
Download Firefox Here
Posted by deFreeze on 05/02 at 05:33 PM
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Say No to 0870
Friday, May 01, 2009
Having been recently totally shocked at my phone bills - predominantly due to 0870 and 0845 numbers - I have started making use of www.saynoto0870.com.
Posted by deFreeze on 05/01 at 05:10 PM
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